If there is one thing I have an obsession with it’s Japan and Korean fashion. Browse through a shop like yesstyle and you enter a world of cute and classy. Now this isn’t to say that shops such as this represent the bulk of what Japanese or Korean girls wear. But it is a version of what you might see a girl wearing when she is going out with friends in Tokyo or Seoul.
My interest reached great hieghts when I started watching Japanese and Korean Dramas. The girls always looked put together, even when they were casual attire. It greatly inspired my style and triggered an obsession with japan/korean style.
Recently, I’ve noticed a world wide trend of girls opting for the more chic and cute look often sported by the Japanese and Korean girls. More North American shops are tapping into this trend, offering items that were once only available from East Asian sellers on private websites of eBay. I’m all for it. It means I can get my bunny ears hoodie in a local shop instead of ordering online. I’m still interested and investigating how and why this trend has taken off, but I hope it lasts for quite some time because for some of us, “cute is what we aim for!”